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When men care for hair, complex preparations (shampoo, balm and conditioner in one bottle) are popular. The desire for speed and efficiency of the procedure and grooming care for African American facial hair is the reason for the lack of interest of men in the army of bottles and tubes that exist for such purposes. Many companies, with rare care and responsiveness, offer special balms and masks to strengthen and nourish the hair roots, containing vitamin complexes, plant extracts and elements. However, it should be remembered that not one of them will increase the number of hair follicles, but it may well stop the loss.